Thursday, January 05, 2006

Witold Rybczynski's essay about McMansions may not be definitive or you may not even agree with some of his assertions but it's worth a look as it contains a simple message to builders, "Design Matters". Many consumers appreciate design consciously, but often their choices are defined by the makers rather than the market. Unlike markets in Japan or Europe, where every taste is catered to, North America is the land of the bland. I can't really fathom how a place where competitive market place economics dictate daily life yet design is still considered the chromed or goldy bit you glue on at the end of the assembly line. Of course, after a year of tsunamis, earthquakes, hurricanes and war, it would be hard to sell "Design Matters" t-shirts but if L. Ron Hubbard could sell a religion based on bad sci-fi novels, I say we give it a try and shove "Design" down manufacturer's throats.